Title: Marketing Your Library’s Electronic Resources, 2nd Edition A how-to-do-it manual for librarians
Authors: Marie R. Kennedy and Cheryl LaGuardia
Paperback: ISBN: 9781783302673, $65
Imprint: Chicago: ALA Neal-Schuman. 2017
When front line librarians improve awareness of under-utilized resources, thereby increasing demand for more of the same, it can also encourage increased funding for the library. The authors’ evidence-based approach to effectively promoting electronic resources made the previous edition of this guide a bestseller. Newly expanded and updated, this manual shows library marketing staff how to get the job done from beginning to end and in a variety of library settings. Comprehensive yet to the point, this book includes
- seven complete programs from both public and academic libraries;
- an examination of the e-resource life cycle;
- cutting edge guidance on COUNTER usage reports and other web analytics;
- advice on making the most of marketing opportunities from learning management systems, discovery services, LibGuides, and more;
- a step-by-step organization guide, with a variety of feedback and assessment forms which can be used as models; and
- numerous examples of well-executed plans and outcomes.
This book’s flexible, step-by-step layout makes it an ideal resource for a wide range of learning styles, institutional environments, and levels of marketing experience.
Tom is originally from Brooklyn N.Y but has spent his entire professional career in South Carolina, most recently as Head of Reference Services at the College of Charleston. As part of the Against the Grain and Charleston Conference team, he serves as the associate editor of the print ATG as well as the co-editor of the webpage. Tom’s conference duties include coordinating the Penthouse Suite interviews as well as the conference poster sessions.
He received his MLS from the University of Buffalo, SUNY and a second master’s in public administration from the College of Charleston and the Univ. of South Carolina. His wife Carol and he live in downtown Charleston and she is an artist and a tour guide offering historic walking tours of the city.