ATG Star of the Week: Andrea Cowan, Senior Marketing Communications Manager, Academic & Government, Elsevier

by | Aug 22, 2013 | 0 comments

GBI_0453webName: Andrea Cowan
Position: Senior Marketing Communications Manager, Academic & Government,
Organization: Elsevier


Born and Lived: Born in Arlington Heights, Illinois and moved to San Diego just prior to the start of kindergarten and have lived in the San Diego area ever since.

Professional Career and Activities: My professional career spans both sales and marketing and began at Academic Press in 1995.  I’ve worked for publishing agents, Swets and EBSCO, and have spent the past 7 years at Elsevier in book marketing and marketing communications positions.  In my current role I create content-driven customer messages for media channels ranging from online and social to video and print. I strive to develop content that engages directly with librarians and others. Projects range from writing basic product messages to developing infographics and conducting video interviews.

Family: Married 17 years with 2 children. A boy, age 13, and a girl, age 10.

In My Spare Time: It seems that in my spare time I do a lot of driving for my kids. They are involved in swimming, football and piano so I go in many directions.  When I do have free time, I like to run, read and do a little photography.

Favorite Books: For fun: Undress me in the Temple of Heaven by Susan Jane Gilman

Also for fun but more for work and life: Eat That Frog! 21 Great Ways to Stop Procrastinating and Get More Done in Less Time by Brian Tracy

Pet Peeves: Waiting, especially behind people who take too long at the airport security checkpoints, at the cash register, etc.  I get impatient.

Philosophy: Often the best ideas come when you are not looking for them.  Be prepared with a virtual notepad or old fashioned paper and pen at all times.

Most Memorable Career Achievement: Winning an award in 2010 for book marketing innovation at Elsevier, and more recently writing a blog about marketing ideas for libraries.

Goals I Hope to Achieve Five Years from Now: Become a comfortable public speaker.

How/Where Do I See the Industry in Five Years: I see a lot of change for the publishing industry, much of it similar to how the music industry changed.  I see things improving as well, but instead of creating more and more new products, I think publishers will work on making existing platforms and products better and more usable.  I see a place for focused independent houses in niche markets and larger firms leading in industries like science and healthcare. STM Publishers will need to continue to work hard to find ways to make electronic content discoverable through a variety of ways favored by students, faculty, researchers, health professionals and librarians.

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