Authors: Tabatha Farney & Nina McHale
Softcover: ISBN-13: 978-1-55570-897-9, $70
Imprint: Chicago: ALA TechSource, 2013
“Whether you’re gathering information for a department report or planning a website redesign, easy access to meaningful, actionable data is critical. Farney and McHale address the distinctive needs of libraries’ educational mission with specific advice on how to use web analytics in a library setting. Users are given clear explanations of terminology, a glossary for future reference and effective communication tips for reporting results and recommending changes or improvements. Also included:
- Eight examples of semi-custom and custom reporting
- Four case studies showing project-specific applications
- Advice on how to use tools such as Percent Mobile and Google Analytics to complement one another”
Click to read a sample of this book
Tom is originally from Brooklyn N.Y but has spent his entire professional career in South Carolina, most recently as Head of Reference Services at the College of Charleston. As part of the Against the Grain and Charleston Conference team, he serves as the associate editor of the print ATG as well as the co-editor of the webpage. Tom’s conference duties include coordinating the Penthouse Suite interviews as well as the conference poster sessions.
He received his MLS from the University of Buffalo, SUNY and a second master’s in public administration from the College of Charleston and the Univ. of South Carolina. His wife Carol and he live in downtown Charleston and she is an artist and a tour guide offering historic walking tours of the city.