Authors: Guy Kawasaki & Shawn Welch
Paperback: ISBN: 978-0988523104; $24.99; Kindle Edition, $9.99
Imprint: Nononina Press, 2013
“In 2011 the publisher of Guy Kawasaki’s New York Times bestseller, Enchantment, could not fill an order for 500 ebook copies of the book. Because of this experience, Guy self-published his next book, What the Plus! and learned first-hand that self-publishing is a complex, confusing, and idiosyncratic process. As Steve Jobs said, “There must be a better way.”
With Shawn Welch, a tech wizard, Guy wrote APE to help people take control of their writing careers by publishing their books. The thesis of APE is simple but powerful: When a self-publisher successfully fills three roles—author, publisher and entrepreneur—the potential benefits are greater than with traditional publishing.
Guy and Shawn call this “artisanal publishing.”
Artisanal publishing features writers who love their craft, and who control every aspect of the process from beginning to end. In this new approach, writers are no longer at the mercy of large, traditional publishers, and readers will have more books to read.
APE is 300 pages of tactical and practical inspiration. People who want a hype-filled, get-rich-quick book should look elsewhere. On the other hand, if you want a comprehensive and realistic guide to self-publishing, APE is for you.”
“Essential reading (and reference) for modern authors, regardless of experience.”
Kirkus Book Reviews
“Nuts, bolts, and inspiration too. Once again, Guy delivers, kicking the shiitake out of anyone who would tell you that you shouldn’t, wouldn’t or couldn’t write a book.”
Author and founder of The Icarus Project.
“As digitization creates a revolutionary opportunity for writers to become their own publishers a new self-publishing infrastructure has emerged. This book will become the standard guide to this new publishing universe.”
Jason Epstein, former editorial director of Random House and co-founder of On Demand Books.
“Guy’s book is the perfect companion on the journey of independent publishing and great reading for the millions who aspire to become authors.”
Atif Rafiq, General Manager, Kindle Direct Publishing at Amazon.com
“APE is easily the most comprehensive, best organized, nuts-and-bolts-useful work on self-publishing I’ve seen to date. I think Guy has written the bible on self-publishing, and I expect it will be recognized—and widely used—as such.”
Barry Eisler, bestselling novelist of the John Rain series including The Detachment, Requiem for an Assassin, and The Last Assassin.
Tom is originally from Brooklyn N.Y but has spent his entire professional career in South Carolina, most recently as Head of Reference Services at the College of Charleston. As part of the Against the Grain and Charleston Conference team, he serves as the associate editor of the print ATG as well as the co-editor of the webpage. Tom’s conference duties include coordinating the Penthouse Suite interviews as well as the conference poster sessions.
He received his MLS from the University of Buffalo, SUNY and a second master’s in public administration from the College of Charleston and the Univ. of South Carolina. His wife Carol and he live in downtown Charleston and she is an artist and a tour guide offering historic walking tours of the city.