OCLC to study MARC tag usage; ARL to Host National Digital Stewardship Resident; new guide to peer review process; digital Sales now 26% of Hachette’s revenue;  Android  attracts greater user satisfaction and brand loyalty; and a hybrid library in a Bucharest subway station.

OCLC Research to Study MARC Tag Usage in WorldCat to Determine Best Use of Data Encoded Using MARC Standard

According to OCLC “the goal of this new MARC Usage in WorldCat activity is to provide an evidence base for testing assertions about the value of capturing various attributes by demonstrating whether the cataloging community has made the effort to populate specific tags, not just to define them in anticipation of use.

OCLC Research seeks to use evidence of usage, as depicted in WorldCat, … to inform decisions about where we go from here with the data that has been encoded using the MARC standard. Senior Program Officer Roy Tennant is leading this work by utilizing a process similar to “ground truthing” whereby geographic remote sensing data is checked or enhanced by on-the-ground observation and measurement. He and his team are attempting to perform a similar function for library cataloging. The MARC standard has been used for many decades, but how, exactly? Which elements and subfields have actually been utilized, and more importantly, how?…”

ARL to Host National Digital Stewardship Resident: Applications Available Week of Feb. 11

“The Association of Research Libraries (ARL) has been selected as one of ten host institutions for the inaugural National Digital Stewardship Residency (NDSR) program, launched by the Library of Congress and the Institute of Museum and Library Services.

The NDSR program will enable ten recent graduates of master’s degree programs in relevant fields to complete a nine-month residency at various institutions in the Washington, DC, area. The entire list of projects can be found on the NDSR website…”

New Guide to Peer Reviewed Launched in U.S.; Produced and Distributed With Help From Many Scholarly Publishers

Citing an article from the UK’s “Sense About Science” Organization, InfoDOCKET reports on a “new guide to peer review is launched in the US today to help the public make sense of research claims.  I Don’t Know What to Believe: Making Sense of Science Stories… explains the peer review process – the system researchers use to assess the validity, significance and originality of papers. It captures experiences and insights from editors and scientists and encourages people to ask “Is it peer reviewed?” when reading science stories…”

Download the guide here. The US edition is based on the original UK edition available here.

Digital Sales Now 26% of Overall Revenue at Hachette 

GalleyCat reports that “the Hachette Book Group reported … that the company’s net sales for the fourth quarter 2012 were down 5.7 percent. The company’s net sales dropped 3.4 percent for the entire year of 2012. The increase in eBook sales drove net sales down, as eBooks bring in less revenue, the company explained in a press release. Despite the drop in net sales, volume sales were up 1.2 percent for the year. HBG’s net sales from eBooks and audio products totaled 26 percent of overall revenue in 2012, up from 23 percent in 2011. The publisher also had seventy-one titles reach the New York Times eBook bestseller chart last year.

Surprise: Android tops iOS for device satisfaction and brand loyalty

TabTimes reports that “in the space of a week, two new studies claim that it is Android which now attracts greater user satisfaction and brand loyalty.  The first of these reports came from media brand researcher Brand Keys, which indicated that Samsung and Amazon are now beginning to overhaul Apple for brand loyalty in both the smartphone and tablet markets…

It was however left to a separate study to indicate that Apple may also be losing out in terms of device satisfaction.  On Device Research carried out a study of 93,825 U.S. mobile users between July of last year and January 2013 and discovered that Apple’s iPhone 5 only ranked as the fifth best smartphone, a result which led the iOS device trailing four Android-powered models.

Hybrid Library: QR Codes Access eBooks in Subway Station

This article in the Urbanist talks about a hybrid digital/physical library/bookstore project in a Bucharest subway station.  While waiting for your train “you can snag a volume from their floor-to-ceiling, wall-to-wall collection of ebook samples with the click of a button (in epub, pdf or even audiobook format)…  The  is a collaboration between Humanitas and Vodaphone – a guerrilla marketing campaign highlighting both the power of mobile technology and the offerings of the bookseller…”