ATG Star of the Week: Dean Sanderson, Commercial Director/EVP Sales Nature Publishing Group/

by | Sep 13, 2012 | 0 comments

Dean Sanderson
Commercial Director / EVP Sales
Organization: Nature Publishing Group

Born and Lived: Born – Ohio; Lived – Virginia, Michigan, Germany; Currently live in – Connecticut

Professional Career and Activities:

1987-97: Magazine publisher at Gruner+Jahr in Hamburg and New York (Parents Magazine, Ser Padres, YM)

1998-2008: Managed German subsidiary and then all international businesses of Scientific American, Inc.
2008-2011: Managed advertising and sponsorship sales at Nature Publishing Group
February 2011 – now:  Manage site license, advertising, and sponsorship sales teams at NPG

Family: Wife, three boys, two bunnies

In My Spare Time: Raising three boys; reading; riding my bike; drawing

Favorite Books: “The Rings of Saturn,” W.G. Sebald; “Lolita,” Nabakov; anything by Tolstoy

Pet Peeves: Pretentiousness in all its forms.

Philosophy: Work hard, be fair, and things will generally work out OK.

Most Memorable Career Achievement: At Scientific American, people remember me most for my juggling act at the 2007 Christmas party.  But I’m probably most proud of the work I did running a small but complex consumer science publishing company in Germany.  Managing a business during a profound market change is never easy, but doing it in a different language and culture was an added challenge.

Goal I Hope to Achieve Five Years from Now: To have done five years of good work for NPG.

How/Where I See the Industry in Five Years: I wouldn’t mind knowing where it will be in five months!  At NPG, we’re constantly debating the question of where scientific communication is moving, and how we need to evolve to move with it.  Much of our focus in recent years has been on building open access options for scientists who want to publish that way – the Gold OA option at Nature Communications has been very successful, for example, and Scientific Reports is building momentum quickly – and more will be coming.  My personal view, however, is that we’re likely going to be living in a ‘multi-channel’ world for a long time to come: Open access publishing will continue to grow rapidly, but subscription-based publishing will still survive and flourish for many titles.

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