ATG Article of the Week: Science Journal Produces a Different Kind of Viral Video

by | Jun 4, 2012 | 0 comments

 “Science Journal Produces a Different Kind of Viral Video appears in a recent Technology Review and discusses  the Journal of Visualized Experiments—JoVE for short. You might ask what’s the big deal? Why an article wholly focused on a specific journal.  Well, it seems that JoVE is the “world’s first peer-reviewed video journal.”

JoVE is the brainchild of Moshe Pritsker and is unique in that video is not merely a supplement to article content – it is the main article content.  Each article in JoVE “consists of a short video segment that visually documents the required steps for performing an experiment.”  And in a reversal of roles, peer reviewed text supplements the video. 

Mr. Pritsker came up with the idea while a molecular biology graduate student at Princeton trying to replicate a scientific experiment from the account in a print journal.  He soon realized that “the conventional way of transferring … the “how-to” components of experiments is so inefficient that the experiments are often irreproducible.”  He thought that there had to be a better way and this article details his solution.

While JoVE may be the first video journal, one suspects that it won’t be the last.  As Stephen Rhind-Tutt notes we are moving more and more into a “media agnostic” world –  and it appears to be a place where information will seek the most appropriate and effective forms of expression.

JoVE offers such a fascinating and innovative approach that we are also posting videos of a presentation we recorded with Mr Pritsker during the 2011 Charleston Conference in which he  talks about the advantages of publishing this way over traditional research publishing.  Enjoy!

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