New Patron Profiles Online Quarterly Provides Vital Data and Analysis for Public Library Decision Makers New York, NY, June 16, 2011—For the first time, public library directors and decision makers can have direct access to critical information related to library patrons’ evolving usage patterns, shifting behaviors, and media preferences, through the new online quarterly, Patron Profiles. Two of the best known brands serving the library community, Library Journal, the leading media voice, and Bowker, with its longstanding reputation for reliable research and statistical analysis, are coming together to share expertise and present timely, accurate, and ongoing information through a subscription-supported online service.
For each quarterly issue, Patron Profiles surveys 1,500 individual library users of balanced demographic backgrounds from eight regions of the U.S. about their experiences and expectations regarding the big questions and trends in libraries. For the 2011 – 2012 survey year the focus is on important digital themes and new reading technologies that are affecting today’s library usage. They include: ebook usage; mobile devices, mobile content and library apps; library Web sites and virtual services; and media consumption and the library user. In the coming years, other equally significant topics will be explored.
“Patron Profiles is groundbreaking. For the first time, we will have real information about the experiences of library users—placed in the context of their broader, consumer behavior,” said Ian Singer, V-P and Group Publisher, Library Journal, School Library Journal, and The Horn Book. “It will be invaluable not just for those planning and directing library services, but for anyone wanting to understand where the library market is headed.”
Randy Asmo, CEO of Media Source, Inc., parent company of Library Journal said, “This is just one step in Media Source’s goal in developing digital products and services that will make it more seamless for librarians and educators to build their future.”
Library Journal and Bowker PubTrack are constantly refining and updating research methodology, composition of respondent panels, and questions asked in an effort to offer library stakeholders the most accurate information possible in the online, subscription-based quarterly. No one else is surveying this critical market segment and offering up-to-the-minute data and expert analysis about what current and potential library patrons like and dislike about library service, and the actions that should be taken in response.
“As we see significant shifts happening throughout the publishing industry as it accelerates into the digital age, it is essential to know how library patrons fit into this new world,” said Kelly Gallagher, Vice President of Publishing Services at Bowker. “This essential information for librarians and those who serve the library market will provide direct insights into how to best meet the needs of the patrons they serve.”
The premier issue of Patron Profiles will be available online in October. For more details on the publication and to subscribe visit www.patronprofiles.com.