Atex enhances cloud-based advertising offering with Mediawide partnership
Atex announced a partnership with Mediawide to offer Mediawide’s Publishnow self-service ad production tool as part of its Atex Advertising product suite. The new offering will help customers reduce costs and increase self-service capabilities with a Web-based solution that simplifies the production of both print and online display ads.
Publishnow gives media companies a fully branded self-service display ad solution that allows advertisers to control an ad’s entire life cycle, from scheduling and production to order placement, approvals, and payment. Advertisers can access the self-service solution from any device with an Internet connection and complete an ad in as little as three steps.
For publishers, a self-service ad production solution improves customer satisfaction by giving sales staffs the ability to create complex display ads directly with clients. The application also combines workflows for call centers, sales and production departments. This decreases the number of interactions needed to book and build ads, which helps reduce labor costs, eliminate errors, and extend deadlines for advertising customers.
For more information, please visit the Atex website www.atex.com